Overhaul Labs Book a call
WHO WE ARE
SOLD
?Is it reliable long-term?
?What changed from last year’s model?
?Will a car seat fit in the back?
?Can I see the trunk space?
CAR TOUR 01
WALKAROUND
TRUNK TEST
NIGHT DRIVE
CAR TOUR 02
Q&A
DELIVERY
CAR TOUR 03
INTERIOR
DIGITAL MARKETING FOR CAR DEALERSHIPS

We turn people looking for a car into buyers for your dealership.

We handle advertising, content and brand building as one connected approach, so all of your marketing works together.

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WHO WE ARE

A digital marketing agency built for car dealerships.

We work in one industry, so everything we do is shaped by how dealerships sell and how their buyers decide.

WHAT WE DO

We build the bridge from their first question to your lot.

PART 01 / 03

Strategy

We start with your buyers. What they’re looking for, what holds them back and what makes them choose. Then we map out how your cars and dealership become their answer.

PART 02 / 03

Content & creative

Car tours and content that answer buyers’ questions and help them decide. Made with your team, under our direction.

PART 03 / 03

Advertising

We get your dealership found by people shopping for the cars you sell.

THE OUTCOME

When two dealers list the same car at nearly the same price, the buyer goes with the one they trust more.

Our job is to make you that dealer, so you win the deal without cutting your gross margin.

WHY OVERHAUL LABS

Why Overhaul Labs?

An overhaul is what a good mechanic does to an engine. Open it up, inspect every part, keep what works, fix what doesn’t and put it back together so it runs the way it should.

That’s how we work on a dealership’s marketing.

We look at every part of it. The offer, the content, the advertising and how it all leads to a sale. We keep what works, fix what doesn’t and make it run the way it should.

Labs is the research and testing behind all of it.

We’re always experimenting with new ideas and new tools to make the work better and the results stronger.

WHAT WE BELIEVE

Marketing is measured in sales.

Attention is only worth something when it turns into customers. That’s what drives our decisions and sets the standard for our work.

WHAT WE BELIEVE

Being useful is the best way to get noticed.

Buyers are searching for answers. The dealership that gives them good ones is the one they come back to. That’s why the content we plan answers real questions and shows the cars the way buyers want to see them.

WHAT WE BELIEVE

Creative is king.

A strong message only works if people watch it.

FREE MARKETING INSPECTION

Let’s look under the hood.

Book a 30-minute call. We’ll go through your offer, content and advertising, and tell you what we’d keep and what we’d fix.

01
We inspectYour offer, your content, your ads and how they lead to a sale.
02
We report backWhat’s working, what isn’t and what we’d change first.
03
You decideTake it from there on your own, or have us run it with you.
● BOOK YOUR INSPECTION30 MIN
We’ll reply within one business day.
✓
You’re booked in.

We’ll be in touch within one business day to set a time.

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